If Google flags or restricts any of your ads,
you'll see either "Disapproved" or "Eligible (limited)" in
the "Status" column. This means your ad may not be able to continue
running.
In this guide, we'll cover how to resolve
disapproved Google ads. You'll also discover why your ad might have been
disapproved and how to identify the reasons.
Let's start with understanding what disapproved
ads are.
Disapproved ads refer to advertisements that violate Google
Ads policies, leading to restrictions or complete rejection by Google.
When an ad is disapproved, it won't be displayed to users. Here are some common
reasons why ads get disapproved:
1. Inappropriate
Content: Ads containing adult-oriented material,
counterfeit goods, dangerous products, or offensive content are likely to be
disapproved.
2. Copyrighted
Content: Mentioning copyrighted material without
permission can lead to ad disapproval.
3. Including
Phone Numbers: Ads with business phone numbers in the
text are flagged by Google.
4. Unsubstantiated
Claims: Claims like "best in business"
without third-party verification are not allowed in ad text.
5. Excessive
Length: Ads that are too long or don't comply with
text guidelines can be disapproved.
6. Vague
Phrases: Using phrases like "click here" or
"Buy from here" can lead to ad disapproval.
7. Use
of All Caps: Ads with excessive capitalization like
"FREE" or "SHOP NOW" are often flagged and disapproved.
Understanding the specific reason for the
disapproval is essential for making corrections. Once identified, adjustments
can be made to comply with Google's
policies and resubmit the ad for review.
Appeal
with out Updating your Ads
The first and most important issue you may do is make an enchantment without any updates. Google, more regularly than not, makes errors and rejects your advert. They may mistakenly agree with you are presenting some thing this is limited based on a selected phrase to your ad copy. For example, in case your ad replica includes an ambiguous phrase like "Buy merchandise here," Google may also flag it as in violation of the policies.
In this example, you can hold to appeal to the
affected commercials with out making any modifications. This works a number of
the time and doesn't paintings other instances. If this does not paintings, you
could proceed to the next step or contact Google aid for a manual review.
Update
your Ad and Appeal
The next element that you could do is edit the
offending commercials and then appeal, implying that you've made changes to
conform. You can endear a selected advert, an ad group, a campaign, or the
entire account in any enchantment.
Selecting the complete account is ok; however,
submitting an attraction for ads which might be without delay related to the
hassle at hand is pleasant. Choosing advertisements with different problems may
additionally result in the entire appeal being denied.
Ad appeals commonly take a couple of days, occasionally
even greater. In the policy supervisor, you could hold music of the popularity
of your various appeals.
Go for
a Manual Review
All you need to do is give an explanation for
how your advert complies when you contact them. They will ahead your subject to
the ad overview crew, who will usually reply within commercial enterprise days. While manual
reviews are often a success, this doesn't avert up to date or new ads with a
lot the identical hassle from being rejected. This way you may must post your
advertisements for guide evaluation on a everyday basis, which is each
inconvenient and time-eating.
In this situation, you must decide whether or
not you should have the unique ad replica approved or in reality dispose of the
offending trouble.
Cease
the Offending Ads
If you have already got too many permitted ads
inside the advert group, the most effective solution is to stop unapproved ads
surely. There is not anything to worry about it as your different
advertisements are already going for walks - it's far fine to cease the one
with the offending hassle.
The only proviso with pausing advertisements is
that these can be marked as having issues in the policy management tool. You
have no way to clean up all of your restricted or disapproved ads absolutely,
which makes the management a touch greater difficult.
Duplicate
the commercials
If your advert is completely stuck inside the
"disapproval string," and
you want that particular advert to run, the most effective manner is to
replicate and get it authorized inside the new edition. The principal issue
with doing so is which you lose your advert records in addition to any
previously constructed-up optimization.
Wrapping
up…
So, these are the 5 approaches you may restoration disapproved Google Ads. Hopefully, this
newsletter has been informative and enlightening for you and will assist you
create commercials that are not flagged.
