This
section is mainly just SEO basics for those who may not be that familiar with
the world of SEO. Be sure to check these boxes if you want to be ranked.
1. Target relevant keywords
First,
you need to know what you want to rank for. And of course, you want to rank for
terms that your ideal customers associate with the search field. These are
keywords, and you need keyword research tools to determine what makes sense for
you to rank for.
Here
are the factors that determine your top keywords in Google:
• Volume: how
many times a search term is searched. per month.
• Competition: How
hard it is to rank for a keyword.
• Your Domain Authority:
Domain authority affects how easy it is for you to rank for keywords. If your
website has been around for a while and you've published quality content during
that time, it's easier.
• Importance:
There's no point in putting a keyword that doesn't bring quality traffic to
your website .
2. Keyword Check
In
general, there are four main types of keywords: informational, business,
event-based, and navigational. When it comes to search engine optimization, you
are primarily looking at informative keywords. But even with informational
keywords, you need to carefully research what information people are looking
for when they search with that keyword.
3. Write long-form content about it
Is it
the key to ranking in Google? comprehensive and long-form content about the
targeted keyword. Now this is most visible on blog posts, but you can do this
on landing pages as well.
4. Do SEO on your page
It
will rank high in Google. Get all the deetz in my complete on-page SEO guide.
Here's
your quick check:
• Keyword: Make sure your keyword is in
the meta title, meta description, at least two H2s, image filenames, image
caption , URL and of course your page content .
• Internal linking: Add
links to your page from at least 3 other pages on your site.
• External linking:
Include 1-3 links to relevant, trusted pages on your page.
• Optimize your meta description:
Keep it 155-165 characters long and tell the reader what the value of them
clicking on your page is.
5. Target long-tail, query keywords
In
most cases, the best keywords for volume and competition are long-tail
keywords, but long-tail query keywords are an added bonus because they offer
the opportunity to show better results for broader and very large keywords.
keywords - via the People Also Ask section.
6. Make your information readable
More
and more, Google is focusing on providing answers, not just a list of pages.
Hence the term "zero-click search", where the user gets the
information they are looking for directly from the results page without having
to click on any of the results. Not great for those looking to drive website traffic,
but if you can't get past them (Google is like Goliath on roids), join them and
the source Google builds the answer from is the next best thing - and your way
to a higher rank.
The
best way to optimize this is to make your content executable. This way, Google
can extract from your content and create response results such as featured
excerpts, paragraph layouts and even meta descriptions. Follow these steps.
Use header tags - Any website builder / CMS
allows you to do this. Don't just create headlines by increasing the size and
weight of the text. make sure they are wrapped and labelled . For example, our
How to Brand Your Business blog post has a clear H2 heading that says "How
to Brand Your Business" and then each step is an H3.
Use Specific Headings Unfortunately - SEO can sometimes limit your
creativity. A person should only be able to read your article titles to get
instant answers. Below you can see that Google omitted the meta description
provided in the post above and built it based on H3:
how to
rank higher in Google - example meta description google built If we had used
more playful or colourful language here, the post might not perform as well.
What do I mean? Look at this graphic:
Unambiguous Title ❌ Clear Title ✅
X
stands for Dot Identify
Your Target Audience
UVP is
MVP Create Your
Value Proposition
Save
the Whales Define Your Mission
Only
Humans, Please Define
Your Brand Personality
Start
Creating Create Branded content
The easier it is for a reader to find information, the easier it is for Google. So use lots of lists, bullets, bold and headings... like lots.
7. Make clear statements
No, no
foul language. I mean, if you're specifically targeting a keyword question,
even if it's a multi-part answer, make sure you have a clear statement
somewhere in the post that clearly answers and repeats the question.
Below. we see SERP "how long should a blog post be in 2022". It's likely that Hook Agency got featured snippet status because it has the phrase "The best blog length for SEO in 2022 is between 1,760 and 2,400 words," while Wix answers the question but doesn't repeat it in a single statement as shown in the featured except
And for "how to" keywords, you can end the post with a conclusion that says, "In summary, here's how to [do X]: Then add a list of post strategies or tips . Another option could be an overview section at the top of the post that gives a bird's eye view before diving deeper into each item.
8. Include relevant images
Adding
images to your page will help it rank higher in some way. First, it provides
more engaging content that keeps people on the page longer. second, standard
search results become more visual; and third, it gives your images a chance to
rank in image results as well.
In conclusion, achieving the much wanted top position on search engine results pages takes a systematic and diverse strategy. With the help of Social Rahu, a digital marketing company that is committed to increasing online exposure, you have learned a lot about the complex field of search engine optimization. You may improve your online visibility and climb the search engine ranks by focusing on keyword research, content optimization, technical SEO, and legal link-building techniques. Recall that SEO success is a journey of constant development and flexibility to ever-changing algorithms and user behaviors rather than an instantaneous achievement. You may attain the top search results if you have the necessary skills, commitment, and endurance. Let Social Rahu be your reliable ally throughout this journey to digital success.