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How to rank on the top of the search page?

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This section is mainly just SEO basics for those who may not be that familiar with the world of SEO. Be sure to check these boxes if you want to be ranked.

 

1. Target relevant keywords

First, you need to know what you want to rank for. And of course, you want to rank for terms that your ideal customers associate with the search field. These are keywords, and you need keyword research tools to determine what makes sense for you to rank for.

Here are the factors that determine your top keywords in Google:

 

Volume: how many times a search term is searched. per month.


Competition: How hard it is to rank for a keyword.


Your Domain Authority: Domain authority affects how easy it is for you to rank for keywords. If your website has been around for a while and you've published quality content during that time, it's easier.


• Importance: There's no point in putting a keyword that doesn't bring quality traffic to your website .


2. Keyword Check

In general, there are four main types of keywords: informational, business, event-based, and navigational. When it comes to search engine optimization, you are primarily looking at informative keywords. But even with informational keywords, you need to carefully research what information people are looking for when they search with that keyword.

 

3. Write long-form content about it

Is it the key to ranking in Google? comprehensive and long-form content about the targeted keyword. Now this is most visible on blog posts, but you can do this on landing pages as well.

 

4. Do SEO on your page

It will rank high in Google. Get all the deetz in my complete on-page SEO guide.


Here's your quick check:


• Keyword: Make sure your keyword is in the meta title, meta description, at least two H2s, image filenames, image caption , URL and of course your page content .


• Internal linking: Add links to your page from at least 3 other pages on your site.


• External linking: Include 1-3 links to relevant, trusted pages on your page.


• Optimize your meta description: Keep it 155-165 characters long and tell the reader what the value of them clicking on your page is.


5. Target long-tail, query keywords

In most cases, the best keywords for volume and competition are long-tail keywords, but long-tail query keywords are an added bonus because they offer the opportunity to show better results for broader and very large keywords. keywords - via the People Also Ask section.


6. Make your information readable

More and more, Google is focusing on providing answers, not just a list of pages. Hence the term "zero-click search", where the user gets the information they are looking for directly from the results page without having to click on any of the results. Not great for those looking to drive website traffic, but if you can't get past them (Google is like Goliath on roids), join them and the source Google builds the answer from is the next best thing - and your way to a higher rank.

The best way to optimize this is to make your content executable. This way, Google can extract from your content and create response results such as featured excerpts, paragraph layouts and even meta descriptions. Follow these steps.

 

Use header tags - Any website builder / CMS allows you to do this. Don't just create headlines by increasing the size and weight of the text. make sure they are wrapped and labelled . For example, our How to Brand Your Business blog post has a clear H2 heading that says "How to Brand Your Business" and then each step is an H3.


Use Specific Headings Unfortunately - SEO can sometimes limit your creativity. A person should only be able to read your article titles to get instant answers. Below you can see that Google omitted the meta description provided in the post above and built it based on H3:

how to rank higher in Google - example meta description google built If we had used more playful or colourful language here, the post might not perform as well. What do I mean? Look at this graphic:

 

 Unambiguous Title        Clear Title

X stands for Dot                   Identify Your Target Audience

UVP is MVP                          Create Your Value Proposition

Save the Whales                  Define Your Mission

Only Humans, Please          Define Your Brand Personality

Start Creating                       Create Branded content


The easier it is for a reader to find information, the easier it is for Google. So use lots of lists, bullets, bold and headings... like lots.

 

7. Make clear statements

No, no foul language. I mean, if you're specifically targeting a keyword question, even if it's a multi-part answer, make sure you have a clear statement somewhere in the post that clearly answers and repeats the question.

Below. we see SERP "how long should a blog post be in 2022". It's likely that Hook Agency got featured snippet status because it has the phrase "The best blog length for SEO in 2022 is between 1,760 and 2,400 words," while Wix answers the question but doesn't repeat it in a single statement as shown in the featured except

And for "how to" keywords, you can end the post with a conclusion that says, "In summary, here's how to [do X]: Then add a list of post strategies or tips . Another option could be an overview section at the top of the post that gives a bird's eye view before diving deeper into each item.

 

8. Include relevant images

Adding images to your page will help it rank higher in some way. First, it provides more engaging content that keeps people on the page longer. second, standard search results become more visual; and third, it gives your images a chance to rank in image results as well.

In conclusion, achieving the much wanted top position on search engine results pages takes a systematic and diverse strategy. With the help of Social Rahu, a digital marketing company that is committed to increasing online exposure, you have learned a lot about the complex field of search engine optimization. You may improve your online visibility and climb the search engine ranks by focusing on keyword research, content optimization, technical SEO, and legal link-building techniques. Recall that SEO success is a journey of constant development and flexibility to ever-changing algorithms and user behaviors rather than an instantaneous achievement. You may attain the top search results if you have the necessary skills, commitment, and endurance. Let Social Rahu be your reliable ally throughout this journey to digital success.