What is bounce Rate?

Bounce rate is a metric that measures the percentage of sessions that are not engaged on your website or app. This means that the session did not last more than 10 seconds, did not cause a conversion event or involved any other pages or screen views.

This can help you understand how well your website or app attracts and retains users. And does it meet their expectations and needs.

Let's talk more about bounce rates and how to fix them.

Bounce rates vs. Bounce rate

Bounce rate is the percentage of sessions that end on a specific page or screen. And equals the number of exits divided by the number of sessions.

• Let's say a visitor lands on your blog article.

• Then they click on the internal link and arrive at another article. And after reading this second article, they close their browser.

• It doesn't crash.

• But since the visitor left your site after the second article, it increases the bounce rate of that page.

• Bounce rate, on the other hand, is the percentage of unrelated sessions that start and end on the same page.

• For example, a visitor lands on your blog article. And then they close their browser after five seconds.

• This is a bounce. And that increases the bounce rate of that page.

How is bounce calculated?

The bounce rate is calculated by dividing the number of non-engaged sessions by the total number of sessions.

Bounce rate = number of non-engaged sessions / total sessions

•This also means that the bounce rate is the inverse of the engagement rate .

• If your site has 70% engagement, your bounce rate is 30%.

What is a good bounce rate?

• A good bounce rate is around 40% or less. And a bounce rate of 60% or higher may indicate that you need to evaluate your page content and make it more useful and engaging for users.

•The Databox report supports these numbers.

• While you want your bounce rate to be as high as possible low , bounce rates can also vary by industry , by page type, and even by seasonality.

• For example, here are some bounce rates found in the Databox report for various industries:

My question should not be summarized as: What is a good bounce rate ?

Instead you should be asking you:

• How does my site's bounce rate compare to industry benchmarks?

• How is my site's bounce rate different?

• How are my campaign bounce rates different?

• How have my bounce rates changed? over time? Does bounce rate affect SEO?

• Bounce rate is not a Google-verified ranking factor.

• It's just a gauge. And one Google has repeatedly said that it does not directly affect rankings.

• But you should do your best to improve your bounce rate.

Why?

High bounce rate is often a symptom of weakness in other SEO and user experience factors, such as:

• Slow loading speed

• Poor website design

• Conflict between content and keywords.

• Bad. mobile optimization

• If your bounce rate "gets right", it usually solves one of these problems.

• Also a lower bounce usually indicates that your content is interesting and useful.

How to Reduce Bounce Rate

Now that you know what bounce is, what causes it, and what good and bad bounce rates are, let's talk about eight simple steps you can take to reduce your website's bounce rates.

1. Ask visitors why they leave.

While Google Analytics can tell you what your bounce rate is and which pages have high bounce rates, it can't tell you exactly why visitors leave. This means you're doing a lot of guessing and shooting in the dark when it comes to reducing bounce rates.

Instead of guessing, consider using website bounce surveys and ask people directly why they're leaving your site.

Add the survey to your main landing pages and show it when a visitor is about to leave

Get site control, a no-code popup builder, offers exit survey templates like the one below: timely, minimalist and easy to modify.

A website exit survey can help you find out why visitors leave your website

Before adding an exit survey to your website, adjust the response options based on the niche and page you are testing. to optimize It's also good practice to add a comment field and let visitors write their own answers.

·        Create a bounce rate survey

·        Find out why your bounce rate is high.

·        Free 7-day trial, no credit card required.

2. Make sure your landing page is visually appealing

• Like it or not, design is important to user experience. This is especially important if you use paid advertising. Imagine the confusion your visitors will feel when they click on a beautifully designed ad and end up on a page that is visually confusing or unappealing.

• Similarly, if you are driving traffic to your website using SEO tactics, it is important to ensure. that your page content matches the displayed reading visitor's search engine results page.

• The meta description title and meta description text shown in Google search results

• This also applies when he clicks on it. advertising on social networks such as Facebook or Instagram.

3. Optimizing Page Load Time

No one likes a slow website. According to research by HubSpot, nearly 70% of consumers admit that they might lose their willingness to buy from a brand if its website isn't fast enough.

In other words, if your website loads slowly, visitors probably won't. even visit wait for it to fully load - they'll just close the page so it never comes back . Start by looking at how fast your site loads with tools like Pingdom or Google Page Speed ​​​​​​​​​​​Insights. All you have to do is enter your website's URL and let the tool analyze your page.

Pingdom's page load speed analysis helps reduce bounce rates.

When you get a report, it tells you how long your site takes. load and what you need to do to improve performance. If slow speed is actually the cause of people leaving your site too early, here are some ways to fix it and reduce your bounce rate:

• Optimize the images on your site.

• Use a caching plugin .

• Use a well-optimized theme if you use Shopify

• Switch to a better hosting plan or company

• Reduce the number of plugins you use

• Minimize script and style files

• Use a content delivery network to serve images and static files like Max CDN or Key CDN

4. Show clear calls to action

Lack of ambiguity can be another reason why your bounce rate is high. If you don't have a clear call to action, your visitors won't know what you want them to do, and they certainly won't be left guessing.

Every page on your website should have a clear call to action. .

The call to action depends on your customer journey and what you consider a conversion at each stage.

For example, if you have an online store, your call to action could benefit from a special offer so you can pre-order a product or even select a product category .

A welcome pop-up with a clear call-to-action can help reduce bounce rates

One way to introduce The welcome pop-ups above are used.

If you offer services, your call-to-action can be to order a free consultation call or fill out a contact form. If you are building an email list, your call to action should show you the value of the subscription.

5. Improve the mobile experience

According to Statta, mobile traffic will account for nearly 60% of all internet traffic worldwide by 2023. So if your website isn't mobile friendly, you could lose a significant amount of potential customers.

If you're not sure if your website is mobile friendly, use a tool like Google's Mobile Friendly Tester. After a few seconds, you will get a report like this:

·        Report from Google Mobile Friendly Testing Tool

·        If the results are not as good as you expected, you can optimize your website for mobile devices in the following ways:

·        Using auto-responsive theme or making your site responsive

·        Make sure form fields are easy to fill out on smaller screens.

·        Use larger buttons that are easy to click on smartphones and tablets.

Make sure form input fields are set to trigger the correct keyboard. For example, a numeric keypad should be activated for phone numbers and a text keypad for input fields such as name, address and coupon codes.